Saturday, January 25, 2025

Customer Relations Skills – THE LETTER - by Gaurishankar Govardhandas Joshi (Dhumketu)

In the grey sky of early dawn stars still glowed, as happy memories light up a life that is nearing its close. An old man was walking through the town, now and again drawing his tattered clothes tighter to shield his body from the cold and biting wind. From some houses came the sound of grinding mills, and the sweet voices of women singing at their work, and the sounds helped him along his lonely way.

Except for the occasional bark of a dog, the distant steps of a workman going early to work, or the screech of a bird disturbed before its time, the whole town was wrapped in deathly silence. Most of its inhabitants were still in the arms of sleep, the sleep which grew more and more profound on account of the intense winter cold; for the cold used sleep to extend its sway over all things even as a false friend lulls his chosen victim with caressing smiles.

The old man, shivering at times but fixed of purpose, plodded on till he came out of the town-gate on to a straight road. Along this he now went at a somewhat slower pace, supporting himself on his old staff.

On one side of the road was a row of trees, on the other side the town's public garden. The sky was darker now and the cold more intense, for the wind was blowing straight along the road, on which they fell like frozen snow, only the faint light of the morning star. At the end of the garden stood a handsome building of the newest style, and the light gleamed threw the crevices of its closed doors and windows.

Beholding the wooden arch of this building, the old man was filled with the joy that the pilgrim feels when he first sees the goal of his journey. On the arch hung an old board with the newly painted letters "Post Office." The old man went in quietly and squatted on the veranda. The voices of two or three people busy and their routine work could be faintly heard threw the wall.

"Police Superintendent," a voice called sharply. The old man started at the sound, but composed himself again to wait. But for the faith and love, that warmed him, he could not have borne the bitter cold.

Name after name rang out from within as the clerk read out the English addresses in the letters and flung them to the waiting postmen. From long practise he had acquired great speed at reading out the titles - Commissioner, Superintendent, Diwan Sahib, Librarian - and in flinging the letters out.

In the midst of this procedure a jesting voice from inside called, "Coachman Ali!" The old man got up, raised his eyes to heaven in gratitude and stepping forward put his hands to the door.

"Gokul Bhai!"

"Yes who is there?"

"You called out coachman Ali's name didn't you. Here I am I have come for my letter."

"It's a mad man, sir, who worries us by calling everyday for letters that never come," said the clerk to the postmaster.

The old man went back slowly to the bench on which he had been accustomed to sit for five long years.

Ali had been a clever shikari. As his skill increased so did his love for the hunt, till at last it was as impossible for him to pass a day without hunting as it is for the opium-eater to forgo his daily portion. When Ali sighted the earth-brown partridge, almost invisible to other eyes, the poor bird, they said, was as good as in his bag. His sharp eyes saw the hare crouching. Even when the dogs failed to see the creature cunningly hidden in the yellow brown scrub, Ali's eyes would catch the sight of his ears; and in another moment it was dead. Besides this he would often go out with his friends, the fishermen.

But when the evening of his life was drawing in, he left his old ways and suddenly took a new turn. His only child, Miriam married and left him. She went off with a soldier into his regiment in the Punjab, and for the last five years he had no news of this daughter for whose sake alone he dragged along a cheerless existence. Now he understood the meaning of love and separation. He could no longer enjoy the sportsman's pleasure and laughter at the bewildered terror of the young partridges bereft of their parents.

Although the hunter's instinct was in his very blood and bones, such loneliness had come into his life since the day Miriam had gone away, that now, forgetting his sport, he would become lost in the admiration of the green cornfield. He reflected deeply, and came to the conclusion that the whole universe is built up through love and that the grief of separation is inescapable. And seeing this, he sat down under a tree and wept bitterly. From that day he had risen each morning at 4'oclock to walk to the post-office.

In his whole life he had never received a letter, but with a devout serenity born of hope and faith, he persevered and was always the first to arrive.

The post office, one of the uninteresting buildings in the world, became his place of pilgrimage. He always occupied a particular seat in a particular corner of the building, and when the people got to know his habit they laughed at him. The postmen began to make a game of him. Even though there was no letter for him they would call out his name for the fun of seeing him jump up and come to the door. But with a boundless faith and infinite patience, he came everyday, and went away empty-handed.

While Ali waited, peons would come for their firms' letters and he would hear them discussing their masters' scandals. These smart young peons in their spotless turbans and creaking shoes were always eager to express themselves. Meanwhile, the door would be thrown open and the post-master, a man with a face as sad and as inexpressive as a pumpkin, would be seen sitting on his chair inside. There was no glimmer of animation in his features; such men usually prove to be village schoolmasters, office clerks or postmasters.

One day, he was there as usual and did not move from his seat when the door was opened.

"Police Commissioner!" the clerk called out, and a young fellow stepped forward briskly for the letters.

"Superintendent!" Another voice called. Another peon came. And so the clerk, like a worshipper of Vishnu, repeated his customary thousand names.

At last they had all gone. Ali got up too and saluting the post-office as though it housed some precious relic, went off. A pitiable figure a century behind his time.

"That fellow," asked the post-master "is he mad?"

"Who, sir? Oh, yes," answered the clerk "no matter what the weather is he has been here everyday for the last five years. But he doesn't get many letters."

"I can well understand that! Who does he think will have time to write a letter everyday?"

"But he is a bit touched sir. In the old days he committed many sins; and maybe he shed some blood within sacred precincts and is paying for it now," the postman added in support of his statement.

"Mad-men are strange people," the postmaster said.

"Yes. Once I saw a postman in Ahmedabad who did absolutely nothing but make little heaps of dust. And another had a habit of going to the river bed in order to pour water on a certain stone everyday!"

"Oh! That's nothing" chimed in another. "I knew one madman who paced up and down all day long, another who never ceased declaiming poetry and a third who would slap himself on the cheek and then begin to cry because he was being beaten."

And everyone in the post office began to talk of lunacy. All working class people have the habit of taking periodic rests by joining in general discussion for a few minutes. After listening a while, the postmaster got up and said, "It seems as though the mad live in a world of their own making. To them perhaps we too appear mad. The mad-man's world is rather like the poet's, I should think!"

He laughed as he spoke the last words, looking at one of the clerks who wrote indifferent verse. Then he went out and the office became still again.

For several days Ali had not come to the post-office. There was no one with enough sympathy or understanding to guess the reason, but all were curious to know what had stopped the old man. At last he came again; but it was a struggle for him to breathe and on his face were clear signs of approaching end. That day he could not contain his impatience.

"Master Sahib", he begged the post-master, "have you a letter from my Miriam?"

The postmaster wanted to get out to the country, and was in a hurry.

"What a pest you are, brother!" he exclaimed.

"My name is Ali," answered Ali absent-mindedly.

"I know! I know! But do you think we've got your Miriam's name registered?"

"Then please note it down, brother. It will be useful if a letter should come when I am not here." For how should the villager who had spent three-quarters of his life hunting know that Miriam's name was not worth a pice to anyone but her father?

The postmaster was beginning to lose his temper. "Have you no sense?" he cried.

"Get away! Do you think we're going to eat your letter when it comes?" and he walked off hastily. Ali came out very slowly, turning after every few steps to gaze at the post office.

His eyes were filled with tears of helplessness, for his patience was exhausted, even though he still had faith. Yet how could he still hope to hear from Miriam?

Ali heard one of the clerks coming up behind him, and turned to him.

"Brother!" he said.

The clerk was surprised, but being a decent fellow he said, "Well!"

"Here, look at this!" and Ali produced an old tin box and emptied five golden guineas into the surprised clerk's hands. "Do not look so startled," he continued.

"They will be useful to you, and they can never be to me. But will you do one thing?"

"What?"

"What do you see up there?" said Ali, pointing to the sky.

"Heaven."

"Allah is there, and in His presence I am giving you this money. When it comes, you must forward my Miriam's letter to me."

"But where --- where am I supposed to send it?" asked the utterly bewildered clerk.

"To my grave."

"What?"

"Yes. It is true. Today is my last day: my very last, alas! And I have not seen Miriam, I have had no letter from her." There were tears in Ali's eyes as the clerk slowly left him and went on his way with the five golden guineas in his pocket.

Ali was never seen again, and no one troubled to inquire after him.

One day, however, trouble came to the postmaster. His daughter lay ill in another town, and he was anxiously waiting for news of her. The post was brought in, and the letters piled on the table. Seeing an envelope of the colour and shape he expected, the postmaster eagerly snatched it up. It was addressed to Coachman Ali, and he dropped it as though it had given him an electric shock. The haughty temper of the official had quite left him in his sorrow and anxiety, and had laid bare his human heart. He knew at once that this was the letter the old man had been waiting for: it must be from his daughter Miriam.

"Lakshmi Das!" called the postmaster, for such was the name of the clerk to whom Ali had given his money.

"Yes, sir?"

"This is for your old coachman,Ali. Where is he now?"

"I will find out, sir."

The postmaster did not receive his own letter all that day. He worried all night, and getting up at three, went to sit in the office. "When Ali comes at four o' clock," he mused, "I will give him the letter myself."

For now the postmaster understood Ali's heart and his very soul. After spending but a single night in suspense, anxiously waiting for news of his daughter, his heart was brimming with sympathy for the poor old man who had spent his nights in the same suspense for the last five years. At the stroke of five he heard a soft knock on the door: he felt sure it was Ali. He rose quickly from his chair, his suffering father's heart recognizing another, and flung the door wide open.

"Come in, brother Ali," he cried, handing the letter to the meek old man, bent double with age, who was standing outside. Ali was leaning on a stick, and the tears were wet on his face as they had been when the clerk left him. But his features had been hard then, and now they were softened by lines of kindliness. He lifted his eyes and in them was a light so unearthly that the postmaster shrank back in fear and astonishment.

Lakshmi Das had heard the postmaster's words as he came towards the office from another quarter. "Who was that, sir? Old Ali?" he asked. But the postmaster took no notice of him. He was staring with wide-open eyes at the doorway from which Ali had disappeared. Where could he have gone? At last he turned to Lakshmi Das. "Yes, I was speaking to Ali," he said.

"Old Ali is dead, sir. But give me his letter."

"What! But when? Are you sure, Lakshmi Das?"

"Yes, that is so," broke in a postman who had just arrived. "Ali died three months ago."

The postmaster was bewildered. Miriam's letter was still lying near the door, Ali's image was still before his eyes. He listened to Lakshmi Das's recital of the last interview, but he could still not doubt the reality of the knock on the door and the tears in Ali's eyes. He was perplexed. Had he really seen Ali? Had his imagination deceived him? Or had it perhaps been Lakshmi Das?

The daily routine began. The clerk read out the addresses - Police Commissioner, Superintendent, Librarian - and flung the letters deftly.

But the postmaster now watched them as eagerly as though each contained a warm, beating heart. He no longer thought of them in terms of envelopes and postcards. He saw the essential human worth of a letter.

That evening you could have seen Lakshmi Das and the postmaster walking with slow steps to Ali's grave. They laid the letter on it and turned back. 

"Lakshmi Das, were you indeed the first to come to the office this morning?"

"Yes, sir, I was the first."

"Then how…. No. I don't understand…."

"What, sir?"

"Oh, never mind," the postmaster said shortly. At the office he parted from Lakshmi Das and went in. The newly-wakened father's heart in him was reproaching him for having failed to understand Ali's anxiety, for now he himself had to spend another night of restless anxiety. Tortured by doubt and remorse, he sat down in the glow of the charcoal sigri to wait.

 

 *****

 

 MCQ Questions on the Story “The Letter” by Dhumketu

  1. What time of day does the story begin?
    a) Early morning b) Late night c) Noon d) Evening
  2. What is the primary emotion of Ali as he walks to the post office daily?
    a) Anger b) Anxiety c) Hope d) Indifference
  3. Why did Ali stop hunting?
    a) He became ill b) His daughter left him c) He lost interest d) He lost his eyesight
  4. What does Ali equate the grief of separation to?
    a) A punishment b) A universal truth c) An illusion d) A dream
  5. Why did the postmen make fun of Ali?
    a) He was wealthy b) He came daily for a letter c) He quarreled with them d) He dressed unusually
  6. How long did Ali wait at the post office every day?
    a) Two years b) Five years c) Ten years d) A month
  7. What does the post office symbolize for Ali?
    a) A place of ridicule b) A temple of faith c) A workplace d) A hunting ground
  8. What profession did Ali have before retiring?
    a) A fisherman b) A farmer c) A shikari d) A clerk
  9. What motivated Ali to visit the post office every day?
    a) To meet friends b) To receive a letter from Miriam c) To complain d) To collect his pension
  10. How did Ali’s perspective on hunting change over time?
    a) He became more passionate b) He regretted causing pain c) He wanted to teach others d) He forgot about hunting
  11. What was the postmaster’s initial reaction to Ali’s request for his letter?
    a) Sympathy b) Annoyance c) Understanding d) Joy
  12. What did Ali give to the clerk before passing away?
    a) A letter b) His staff c) Five golden guineas d) His hunting rifle
  13. How does the postmaster’s attitude change after his own experience of waiting for news?
    a) He becomes more compassionate b) He becomes more indifferent c) He resigns from his job d) He confronts Ali’s family
  14. What lesson does the postmaster learn by the end of the story?
    a) Patience is a virtue b) Empathy comes from experience c) Hard work pays off d) Family is everything
  15. What does the postmaster do with Miriam’s letter after Ali’s death?
    a) Keeps it in his drawer b) Destroys it c) Places it on Ali’s grave d) Sends it back to Miriam
  16. Who is Lakshmi Das in the story?
    a) Ali’s neighbor b) A clerk at the post office c) A postman d) A fisherman
  17. How does Ali’s faith reflect his character?
    a) It shows his stubbornness b) It highlights his resilience c) It demonstrates his wealth d) It reveals his anger
  18. What does the letter symbolize in the story?
    a) Miscommunication b) Lost opportunities c) Love and longing d) Professionalism
  19. How did the villagers perceive Ali’s daily visits to the post office?
    a) They admired him b) They mocked him c) They ignored him d) They supported him
  20. What is the tone of the story?
    a) Humorous b) Melancholic c) Adventurous d) Inspirational
  21. Why does the postmaster begin to understand Ali’s pain?
    a) He reads Ali’s diary b) He experiences similar anxiety c) He hears stories about Ali d) He meets Miriam
  22. What does the phrase “the mad live in a world of their own making” signify in the story?
    a) Ali’s love for his daughter b) The postmaster’s guilt c) The postmen’s ridicule d) Human perseverance
  23. What literary device is most prominent in “The Letter”?
    a) Irony b) Foreshadowing c) Allegory d) Symbolism
  24. How does nature play a role in the story?
    a) It provides comfort b) It mirrors human emotions c) It creates conflict d) It symbolizes power
  25. What is the central theme of the story?
    a) The futility of human efforts b) The bond of love and faith c) The unpredictability of life d) The importance of duty

Answer Key:

  1. a) Early morning
  2. c) Hope
  3. b) His daughter left him
  4. b) A universal truth
  5. b) He came daily for a letter
  6. b) Five years
  7. b) A temple of faith
  8. c) A shikari
  9. b) To receive a letter from Miriam
  10. b) He regretted causing pain
  11. b) Annoyance
  12. c) Five golden guineas
  13. a) He becomes more compassionate
  14. b) Empathy comes from experience
  15. c) Places it on Ali’s grave
  16. b) A clerk at the post office
  17. b) It highlights his resilience
  18. c) Love and longing
  19. b) They mocked him
  20. b) Melancholic
  21. b) He experiences similar anxiety
  22. d) Human perseverance
  23. d) Symbolism
  24. b) It mirrors human emotions
  25. b) The bond of love and faith

 

 *****

 The corrected matching of the phrasal verbs with their meanings:

  1. Ring out: Sound loudly and clearly
  2. Read out: Read something loudly
  3. Call out: Ask someone to come
  4. Accustom to: Make familiar with
  5. Go off: Leave a place
  6. Get up: Stand after sitting, kneeling; to rise
  7. Come out: Appear
  8. Snatch at: Try to take hold of abruptly
  9. Find out: Get information
  10. Break in: Interrupt

 

The matching of idioms with their meanings:

  1. Pull wool over people's eyes – to deceive someone
  2. Sit on the fence – someone who does not want to choose or make a decision
  3. Take with a grain of salt – to not take what someone says too seriously
  4. Whole nine yards – everything; all of it
  5. Bite off more than you can chew – to take on a task that is too much for you to handle
  6. Scratch someone's back – to help someone out with the assumption that they will return the favour in the future
  7. A short fuse – have a quick temper
  8. A taste of your own medicine – bad treatment deservedly received for treating other people badly
  9. Butterflies in my stomach – to be nervous
  10. Hit the books – to study

Now let’s use these idioms in sentences:

  1. Pull wool over people's eyes: He tried to pull the wool over my eyes by pretending he didn’t know about the meeting.
  2. Sit on the fence: Jane kept sitting on the fence when we asked her to choose between the two options.
  3. Take with a grain of salt: I take everything he says with a grain of salt because he tends to exaggerate.
  4. Whole nine yards: They went the whole nine yards to make sure the wedding was perfect.
  5. Bite off more than you can chew: I think you’ve bitten off more than you can chew with that big project.
  6. Scratch someone's back: She helped me with my presentation, and I’m sure she expects me to scratch her back when she needs help.
  7. A short fuse: Be careful around him; he has a short fuse and gets angry very quickly.
  8. A taste of your own medicine: After all the gossiping, she got a taste of her own medicine when everyone started talking behind her back.
  9. Butterflies in my stomach: I always get butterflies in my stomach before giving a speech.
  10. Hit the books: You should hit the books if you want to pass the final exams.

 

*****


A brief discussion on these customer relations questions:

1.     Who is a customer?
A customer is an individual or organization that purchases goods or services from a business, either on a one-time or recurring basis.

2.     What does the customer expect from any service?
Customers generally expect quality service, prompt attention, clear communication, reliability, and value for their money. They also seek a positive experience and support when needed.

3.     Why is the customer very important for any business?
Customers are crucial because they generate revenue, provide feedback for improvement, and help build brand loyalty. Without customers, no business would be able to sustain itself.

4.     How do you treat a customer who may not always be doing business with or bringing profit to an organization?
Even if a customer is not currently purchasing or generating profit, it’s important to treat them with respect, provide assistance, and maintain a positive relationship. They might become a future customer or refer others, which can eventually lead to profit.

5.     Why cannot any company afford to disregard its customers for any reason whatsoever?
Disregarding customers can result in lost business, damage to reputation, and decreased customer loyalty. Word-of-mouth and online reviews can spread dissatisfaction, leading to the loss of both current and potential customers.

 

Group discussions on workplace skills:

1.     How are employees supposed to spend their time in an office? How do organizations make it possible for employees to want to do their jobs well?
Employees should focus on productive tasks aligned with company goals. Organizations motivate employees by offering support, recognition, and a positive work culture.

2.     Do employees sometimes forget the very purpose for which they are employed? Why do you think this happens? What could be some of the reasons for employees to not be considerate of their customers?
Yes, employees may forget their purpose due to burnout, lack of engagement, or poor management. This leads to neglecting customer needs.

3.     What do customers feel about indifferent and careless employees? Why do you think it is important for a customer to feel good about an employee they interact with?
Customers feel frustrated and undervalued. A positive interaction is essential for customer satisfaction and loyalty.

4.     How do you think employees and customers can build good relationships between themselves? How do you think organizations benefit from such relationships?
Employees build good relationships by being respectful and helpful. Organizations benefit through customer loyalty, repeat business, and positive reviews.

  

***** 


In a paragraph of 150 words, write about an employee who did not treat his/her customer well on account of the latter's old age. The workplace may be any context, not necessarily government offices.

"Case Study: Disrespecting the Elderly – A Lesson in Customer Service"

At a local supermarket, I witnessed an incident involving an elderly customer and a young employee. The elderly customer, struggling to carry her bags, approached the counter to ask for assistance. The employee, seeming impatient, ignored her request and rudely told her to manage on her own. He rolled his eyes when she asked about a product's price and made no effort to help her further. The customer, feeling embarrassed and uncomfortable, quietly left the store without any support. It was clear that the employee had no empathy for the elderly woman. This experience left a bad impression on the customer and others who witnessed the interaction. The employee failed to understand that every customer deserves respect and courtesy, regardless of age. If treated with kindness, the elderly woman would have felt valued, and the employee could have built a positive reputation for customer service.

 

*****


Here are a few additional proverbs from different cultures:

o   "A person who does not know how to smile will not be able to sell anything." (Indian)

o   "The heart that loves is always young." (Greek)

o   "Patience is a key to every door." (Arabic)

The proverb I like the most is "Treat others the way you want to be treated" (English), as it emphasizes empathy and understanding, which are crucial for building lasting relationships, especially with customers. Treating others with respect and kindness is a universal principle that fosters positive outcomes for both parties.

"To keep a customer demands as much skill as to win one." (American)

This proverb, "To keep a customer demands as much skill as to win one," emphasizes that getting customers is just the first step. Once customers choose to do business with you, it is important to focus on keeping them happy and satisfied. This requires consistent effort, excellent service, and careful attention to their needs. Simply attracting customers with a good offer or product is not enough if you want them to return. To build long-lasting relationships, businesses need to keep customers engaged, listen to their concerns, and provide quality service. By doing so, you show that you value their loyalty, which leads to repeat business and positive word-of-mouth referrals.



The significance of effective customer relations for a harmonious life:

Effective customer relations play a crucial role in creating a harmonious life, not only in business but also in personal interactions. When we treat others with respect, empathy, and patience, we foster trust and cooperation. Whether in professional or personal settings, positive interactions help build long-lasting relationships. In business, good customer service leads to loyalty, repeat customers, and a positive reputation. In daily life, being considerate and understanding of others’ needs cultivates a peaceful environment. If everyone practices effective communication and empathy, conflicts are minimized, and cooperation flourishes, making life more harmonious. Ultimately, good customer relations are about mutual respect, understanding, and meeting each other’s needs, which leads to greater satisfaction and fulfillment for all involved.

 

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